life water

Poor Naomi Campbell. If it isn’t bad enough that she has to dance with a bunch of lizards, she has to dance to Michael Jackson’s Thriller. Very 1980. Is that song really so great that we have to recycle it and have people lizards dance like zombies all the time? And what is the supposed connection between zombies and water? Is it that zombies are brought back to life with this Life Water?

Or that lizards (because, Come on! They aren’t zombies in *this* video right?) need water to live? Or that Naomi Campbell can’t get people to dance with her? Or zombies to dance with her?

Sad to say, despite the huge lameness of the concept and execution, this is sort of the type of commercial (song! star! dance number!) that I have come to look forward to and expect from Super Bowl commercials. Only… not this.